MANAGED PAID SEARCH
Drive higher-quality leads and optimize search performance to lower cost-per-lead with our consistent campaign management.
- Defend your FCA brand from competitors
- Expand reach to more search engines (Bing, Yahoo)
- Capture audiences looking for your dealership name
- Promote your latest products and special offers
- Serve geo-targeted ads for local optimization
- Focus on lead generation
DISPLAY & VIDEO ADVERTISING
Target specific audiences with incentive-based creative to drive vehicle purchases.
- Target in-market shoppers using powerful data segments like POLK
- Retarget site visitors
- Deliver ads across thousands of sites and apps
- Drive traffic to vehicle specials or inventory pages
- Deliver shopping actions and inventory views
- Target users who have been to your dealership or competing dealerships
- Tie impressions from Display and Video campaigns to vehicle sales
SEARCH ENGINE OPTIMIZATION
Improve Organic Search visibility through SEO best practices and content developed with the user in mind.
- Develop an audience/user-focused strategy
- Create unique, engaging and valuable content
- Optimize on-page, technical SEO (metadata, headers, internal links) to ensure a solid foundation
- Analyze keywords to develop a targeted strategy and improve leads
Help users find you while on the go and protect your brand where it counts.
- Manage over 40 online directories
- Ensure the accuracy of your business listings
- Address business reviews with reputation management
- Remove duplicate listings and gain higher call volumes
Drive customers directly to a comparison landing page where they can access vehicle inventory, specials, and more.
- Stand out from competitors to increase consideration
- Allow for comparison of multiple vehicles in one place
- Turn online researchers into showroom stoppers
UPTRACS® AND UPTRACS® MATCH
Maximize ROI with one dashboard to measure the success of your marketing campaigns. By tracking all leads by campaign, you can measure what matters™.
- Measure all of your marketing efforts in real-time
- Access and quickly generate reports for easy KPI analysis
- Gain actionable insights to optimize campaigns
- Tie Display and Video Ad impressions directly to vehicles sold
- Measure households reached
- View sales from your top competitors